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State tourism gets APEX boost

Elamancililo Rs. Crore development works

Visakhapatnam: The AP government has come out with Andhra Pradesh Experts (APEX) scheme on tourism to promote the state at the national and international level. The government plans to rope in important tour operators and travel service providers to promote tourism in the state.

The government has issued orders on the APEX scheme. “The Andhra Pradesh Experts (APEX) on Tourism scheme is launched to partner important tour operators and travel service providers in the domestic, national and international geographies. This stakeholder group will be a team of marketing experts, well acquainted with the state of Andhra Pradesh and its tourism potential. They will form a global marketing channel for promoting Andhra Pradesh,” the orders said.

“Through this initiative, the tourism department will facilitate and support integration and coordination between industry experts and facilitate familiarisation (FAM) tours and business-to-business (B2B) meetings among stakeholders groups/ APEX members,” said the GO.

“For attracting tourists to a particular circuit, tour operators play a very significant role. Well designed tour packages also ensure tourist footfalls at all major destinations in the regions, help extend the duration of tourist stay, promote special attraction in a region as also address key challenges like food and transport facilities in a particular circuit and most importantly ensure tourist convenience,” the GO added.

As part of the scheme, the AP government wants to conduct knowledge workshops for familiarising APEX members with tourism potential of AP including knowledge sharing on tourist destinations, tourist amenities, tourist products and services, upcoming events, festivals, projects, awareness on local language, cuisine, arts, crafts, culture, traditions, lifestyles, history and heritage.

“AP has a large potential to tap the tourist crowd not only from its neighbouring states but also from the northern parts of India. The air connectivity is also improving in the major cities of AP and tying up with tour operators can significantly help boost tourist traffic in the state,” observed a local tour operator. He said, “However, we need to improve facilities like public transport and showcase our tourism in metros to bring more visitors to our state.”